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Red Auerbach Cigar

Red Auerbach: The Cigar-Smoking Coach

Origins of the Iconic Ritual

Red Auerbach, legendary Boston Celtics head coach, became synonymous with his post-game victory cigar. This ritual, which has become a staple of basketball culture, began quite unexpectedly.

The Unauthorized Endorsement

In the 1950s, Auerbach was approached by a cigar company that offered him a lucrative endorsement deal. However, Auerbach declined due to his principles and concern that it could conflict with his responsibilities as a coach.

Unbeknownst to Auerbach, the cigar company went ahead and launched an advertising campaign featuring his image without his permission. This forced Auerbach to smoke their cigars in public to avoid legal complications.

The Rise of a Cult Following

As the Celtics continued to win championships, Auerbach's victory cigar became an iconic symbol of their success. Fans would eagerly await the moment he would light up after games, signifying another victory.

Boston restaurants, however, were not as amused. Auerbach's habit of smoking cigars indoors often resulted in him being denied entry. Undeterred, he would simply stand outside and smoke his cigar, creating a memorable scene for all who witnessed it.

Auerbach's Love for Cigars

Auerbach's love for cigars stemmed from his childhood. As a young boy, he would watch his father enjoy cigars and developed a fascination with them.

Throughout his life, Auerbach believed that cigars were a symbol of relaxation and enjoyment. He found that smoking a cigar after a hard-fought game helped him to unwind and celebrate the moment.

Legacy of Red Auerbach

Red Auerbach's iconic victory cigar remains a cherished tradition in basketball history. It serves as a reminder of his legendary coaching career and his unwavering determination to succeed.

Beyond the cigar, Auerbach was also a brilliant strategist and motivator. He led the Celtics to 16 NBA championships and revolutionized the game with his innovative tactics.

Red Auerbach's legacy extends far beyond his smoking habit. He is considered one of the greatest coaches of all time and is widely regarded as a pioneer of the game of basketball.


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